“Hacking” an Introductory Marketing Course (Supplementary Materials)

author

Forrest Watson, Middle East Technical University, Ankara, Turkey, Department of Business

publication date

February 02, 2021 (updated February 10, 2022)

licence

Creative Commons Attribution-ShareAlike 4.0 International License (external link). (Exception: Student videos.)

cite as

Watson, Forrest et al. (2021), Hacking an Introductory Marketing Course (Supplementary Materials),” Macromarketing Pedagogy Place, (accessed February 26, 2021), [available at http://pedagogy.macromarketing.org/project/PP202102A/].

topics

Expanded Voice Videos

activities

Team assignment; in-class activity

Summary

This page lists the videos prepared by a team of Macromarketing researchers to team-teach an introductory Marketing course. These videos were used in a second weekly session to present students with an “expanded voice” of the marketing topic for that week. (The home instructor also taught the traditional principles of marketing in a first weekly session.)

Below, we also share links to five exemplary final student projects that were produced in response to one of the controversies that was discussed throughout the course. The students granted permission for these projects to be shared and they hope that others may benefit from them.

Topic List

Topic list for this project.

Week	Topic	YouTube link	Length
	Introduction: What is marketing?	https://www.youtube-nocookie.com/embed/vxvNKi9XoB0	22m 37s
	Marketing strategy	https://www.youtube-nocookie.com/embed/p1QesRUjc6M	15m 47s
	Marketing environment	https://www.youtube-nocookie.com/embed/ImN0VUmgY7U	21m 09s
	Marketing research	https://www.youtube-nocookie.com/embed/vStbBcKSfMs	21m 03s
	Consumer markets	https://www.youtube-nocookie.com/embed/JtI_mUWm7hU	21m 31s
	Business markets	https://www.youtube-nocookie.com/embed/XebCFwaHbFU	21m 41s
	Segmentation, targeting, and positioning	https://www.youtube-nocookie.com/embed/l5jHrRyMqc0	15m 40s
	Product: Product decisions and new product development	https://www.youtube-nocookie.com/embed/7m5RyLwiLhw	23m 28s
	Pricing	https://www.youtube-nocookie.com/embed/nSy_rLYw7Xo	16m 33s
	Place: Marketing channels	https://www.youtube-nocookie.com/embed/TSQIqCKWbeo	22m 57s
	Promotion: Integrated marketing communication	https://www.youtube-nocookie.com/embed/pMnOVlu7GyY	24m 12s
	Review: Expanded voice	https://www.youtube-nocookie.com/embed/tcyWmvKzBXQ	26m 34s

Examples: Student videos

The following videos were produced by students for one of the assignments. They are shown here with permission and are not covered by the Creative Commons Attribution-ShareAlike 4.0 International License (external link).

Video 1

Discussion:

“Consumers should (not) lead firms in ethical production and consumption.”

Video 2

Discussion:

“We must (not) tolerate possible labour or human rights violations within supply chains, (even) if progress is being made to overcome them.”

Video 3

Discussion:

“Marketing Research is (not) only about learning how to solve customer problems.”

Video 4

Discussion:

“The integration of drones in delivery of purchased products is [not] beneficial.”

Video 5

Discussion:

“If you’re (not) paying for it, you’re (not) the customer; (you’re the product being sold).”

Licence

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.