Welcome to Macromarketing Pedagogy Place

Pedagogy Place hosts a number of Macromarketing teaching projects, each published under a creative commons licence.

You are free to use and/or adapt materials for your own courses. (Please contact the Pedagogy Place webmaster if you have questions, suggestions, or concerns.)

Topics

• Consumer Behavior
• Marketing Ethics
• Marketing Systems

Projects

• Reflections On “The Other Side Of Outsourcing”
  • Summary
  • Classroom example
  • Possible in-class topics
  • Resources
  • References
• Ethical Topics in Marketing
  • Summary
  • Classroom example
  • References
• Food Systems Controversies
  • Summary
  • Classroom example
  • References
• A Resource Use & Waste Journal
  • Summary
  • Classroom example
  • References
• A Marketing Research tool for Marketing Systems Teaching
  • Summary
  • Classroom example
  • References
• Social Marketing, Consumer Behavior, and the SDGs
  • Summary
  • Classroom example
  • Resources
  • References
• Engaging students in the reality of macromarketing
  • Summary
  • Classroom example
  • Resources
  • References
• “Hacking” an Introductory Marketing Course (Supplementary Materials)
  • Summary
  • Topic List
  • Examples: Student videos

Resources

• Links
• References

Licence

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.