Welcome to Macromarketing Pedagogy Place¶
Pedagogy Place hosts a number of Macromarketing teaching projects, each published under a creative commons licence.
You are free to use and/or adapt materials for your own courses. (Please contact the Pedagogy Place webmaster if you have questions, suggestions, or concerns.)
- Reflections On “The Other Side Of Outsourcing”
- Ethical Topics in Marketing
- Food Systems Controversies
- A Resource Use & Waste Journal
- A Marketing Research tool for Marketing Systems Teaching
- Social Marketing, Consumer Behavior, and the SDGs
- Engaging students in the reality of macromarketing
- “Hacking” an Introductory Marketing Course (Supplementary Materials)
Licence
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.